GBP audit tool for your Google Business Profile
A Google My Business analysis tool that shows exactly why you are not ranking on Google Maps. Your first audit is free with any first purchase: a deep report across five pillars, five keywords and real geo-grid rank maps, with a plan to fix it.
First audit free with any first purchase21-section reportReady in minutes
Free instant check
Score any Google Business Profile in about a minute and see the first fixes. No account needed.
Run an agency? Put this audit on your own website and get every request as a lead.
A score for every ranking factor
The audit measures dozens of factors across the five things that actually move local rankings, then rolls them into one score and grade. Every factor is weighted by real 2026 local-ranking research, and anything we cannot measure is marked N/A, never counted as a fake zero.
Rating, photos, hours, website link and operational status, scored against your market.
Review count and velocity vs the market median, owner response rate and recency edge.
HTTPS, title and H1 keywords, LocalBusiness schema, NAP match and domain authority.
Real Lighthouse mobile and desktop scores: speed, LCP, CLS and technical SEO signals.
A full geo-grid rank scan per keyword: where you show up and where you are invisible.
From business name to fix plan in four steps
Choose it straight from Google. Name, address, phone, website and coordinates fill themselves. No Place IDs to hunt down.
Up to five keywords, each with its own rank grid, and star the competitors you want benchmarked in depth.
Rank grids, reviews, website, citations, backlinks and competitor data, all measured and scored in minutes.
A graded report with maps, competitor head-to-heads and a prioritized action plan, ready to export or share.
Five keywords, 21 sections, one report
Most audit tools give you one keyword and a checklist. This runs a full rank grid for up to five keywords and pulls it all into a scored, colour-coded report a client can actually read, from the executive cockpit to the evidence appendix.
- Up to 5 keywords, each with its own rank grid
- Overall score and A to F grade with coverage %
- Honest scoring: unmeasured is N/A, never a fake zero
Real geo-grid rank maps, per keyword
The audit runs the same geo-grid engine as our rank tracker, right inside the report. See your exact Google Maps position at every point across your service area, for every keyword you track, in one colour-coded map.
- A colour-coded rank grid for every keyword
- Share of Local Voice, coverage and average rank
- The same engine as our standalone rank tracker
Competitor benchmarking and head-to-head
Every competitor around you is auto-discovered and benchmarked: coverage, average rank, ratings, reviews and profile signals side by side. Star up to eight for the deep treatment and pick the one to beat.
- Auto-discovered competitors, ranked by grid coverage
- Market share of top-3 wins across the grid
- Profile head-to-head and category fit
Reviews, citations and authority, measured
A deep look at your review engine against the market, a 12-platform citation and NAP sweep, your backlink gap versus competitors, and an AI-search-readiness check for whether assistants will recommend you.
- Review velocity, response rate and recency vs market
- 12-platform citation and NAP consistency sweep
- Backlink gap and AI search readiness
A honeycomb map of the exact blocks you can win
For every keyword, an attack-zone map shades your service area from soft to entrenched, so you know precisely where a push on citations, content and links will move you into the top three, and where a strong competitor is not worth fighting yet.
- One attack-zone map per tracked keyword
- Soft zones you can win, highlighted
- Competitor locations plotted on the map
Twenty sections. One report.
Every GBP audit includes all of this, scored and ready to act on. These are real screenshots from a report. Click any of them to see it full size.
- 01
GBP audit score and grade
One score out of 100 and an A to F grade for the whole profile, built from every check in the report. The cover shows rating, reviews, share of local voice, average map rank, mobile speed and AI readiness at a glance.
- 02
Why you are not showing on Google Maps
The biggest problems, ranked by how much they hold your rankings back. Each one comes with the fix written out, from a review request flow to unblocking AI crawlers.
- 03
A one-screen executive summary
Six areas rated at a glance, what is working in your favour, what is holding you back, and the top three priorities.
- 04
Google Maps rank checker for every keyword
A real geo-grid scan for each of up to five keywords. Every dot is a live local search at that spot, so you see your map pack position block by block instead of one averaged number.
- 05
A Google Maps heatmap of the blocks you can win
A honeycomb heatmap of where the map pack is soft: the areas where competitors rank weakly and a push gets you into the top three.
- 06
Local competitor analysis
Every business competing for your keywords, ranked by how much of the map they win, with their categories, rating and review count next to yours.
- 07
Share of local voice
Your share of top-three map pack wins across all tracked keywords, measured against each competitor.
- 08
Google Business Profile category check
How well your primary and secondary categories match what people search. Each category is scored against your keywords and real related searches with monthly volume.
- 09
Service keyword gaps
Searches that two or more competitor websites rank for and yours does not, with real monthly volume. Each one is a service page worth adding. Shown when competitor ranking data exists.
- 10
Profile head-to-head with competitors
Your listing next to each rival: claimed status, keywords and city in the name, description length, secondary categories, photos, Q&A, schema, attributes and opening hours.
- 11
Google review analysis
Review count, how fast new ones arrive, rating spread and owner reply rate against the market, so you know how many reviews it takes to catch the leader.
- 12
Local SEO website audit
What Google reads on your site: HTTPS, keywords in the title and H1, meta description, LocalBusiness schema and your name and phone on the page. Ready-to-paste schema included.
- 13
Mobile page speed and Core Web Vitals
Real Lighthouse scores on a phone and a laptop, with largest paint, layout shift and blocking time, compared with competitor sites.
- 14
Domain authority vs competitors
Your backlink authority against every competitor website, plus a read on whether your anchor text looks natural.
- 15
Backlink gap analysis
Sites that link to your competitors but not to you, ranked by authority. The short list of links worth going after first.
- 16
Local citation audit and NAP check
Your listing verified against Google, then your name, address and phone checked across major directories, with every mismatch and missing listing flagged.
- 17
AI search visibility
Whether ChatGPT, Perplexity, Claude and Copilot can read your site and find your business, and what is blocking them.
- 18
What the visibility gap costs
Monthly searches you miss, the share of the map you do not win, and an estimate of the customers and revenue going to competitors.
- 19
A GBP optimization checklist, in order
The fixes sorted into this week and this month, each with the points it adds and the projected score once they are done.
- 20
Every check, with the evidence
The appendix lists every check we ran, its result and the data behind it, so nothing in the report is a guess.
Every issue comes with a fix
The report opens with the biggest issues, ranked by impact, each with the exact number behind it and a concrete fix. Then a phased roadmap lays out what to do this week, this month and this quarter, with the point lift per item and the score you are on track to reach.
- Biggest issues first, ranked by impact
- A specific fix and the data behind each one
- Phased roadmap with projected score
Export it, brand it, send it
A shareable, colour-coded web report with every map, chart and evidence drawer.
A polished, print-ready PDF rendered from the exact same report. One click.
A .doc that opens as a native Google Doc, maps and charts embedded, fully editable.
Your agency name, logo and colours across the report, PDF and Doc.
Re-run weekly or monthly and track the before-and-after deltas automatically.
A prioritized fix list with point-lift per item and a projected score.
Put this audit on your own website
Business owners can audit their own profile on your site before they ever talk to you. You get their details as a new lead, and they get a report with your name and logo on it, so the first conversation starts with their real numbers.
- 1Create the form in your account
Open Audit Embed, name the form and choose what each visitor gets: the free report straight away, or the full audit, run automatically or after you approve it.
- 2Paste one piece of code on your site
Copy the code into any page of your website. The form takes your visitors through picking their business, keywords and competitors.
- 3Get the lead and send the report
You get their name, email and business, and an email when they ask. The report goes to them under your name and logo.
- The free report uses no credits. A full audit uses 1 audit credit.
- Included with every package, with your branding on the form and the emails.
- Throwaway email addresses and bots are filtered out before they reach you.
Your first audit is included. The fixes are the product.
Your first full audit is free with any first purchase. After that, each audit is 1 audit credit, or use the GBP audits your package includes every month: 1 on Solo, 3 on Growth, 5 on Agency, 10 on Scale. When you are ready to close the gaps it finds, our campaigns build the citations, city and niche content and links that move your map rankings, on autopilot.
The full graded report, maps, competitor benchmarks and fix plan. Your first one is free with any first purchase.
We execute the fixes: citations, content and links, every month.
Questions, answered
Your first audit is free with your first purchase
Enter your email and see your score, your gaps and your fix plan in minutes.
Your first full audit is free with any first purchase, report and fix plan and all. After that it is 1 audit credit per audit (5 for $20), or your package's monthly audits.