Find the searches worth going after
Before you chase a keyword, see how many people search for it where you work and what advertisers pay for it. Keyword Explorer answers both and hands the keyword on to a scan, a post or a link campaign.
What it does
Keyword Explorer takes a phrase and a business's market and returns the monthly searches, the cost per click, how hard the phrase is to rank for, and a list of related phrases with the same numbers. A Use this button sends any keyword into a new Grid Ranker scan, the business's posting schedule or the next link building campaign.
A real-life example
Say you run a pest control company in Perth.
Before: You guessed that pest control Perth was the phrase to chase and never checked the rest.
After: Keyword Explorer shows the monthly searches for it and a list of related phrases such as termite inspection with their own numbers, and you send the best two into a map scan.
How you would use it
- 1.Open Keyword Explorer from the Rankings menu.
- 2.Type a phrase and pick the business whose market it should be measured in.
- 3.Read the monthly searches, cost per click and competition, and scan the related phrases.
- 4.Click Use this on a keyword to start a map scan, add it to the posting schedule or put it in a link campaign.
The mechanism, in plain words
What runs behind the page, what it reads, and where Google's rules shape it.
- Numbers come from Google keyword data for the business's country and language, read through a data provider.
- Related phrases are the 100 most searched phrases close to your seed phrase, each with its own monthly searches, cost per click and a difficulty score from 0 to 100.
- Phrases where people look for one named business, such as a competitor's brand, are hidden by default. One switch shows them again.
- See more broad ideas asks Google Ads for a wider list of loosely related topics, and can use the business's city for US addresses. It takes two searches.
- The hand-off to a scan, a post or a campaign fills the keyword in for you; nothing runs until you press the button there.
Included in every package
Keyword Explorer comes with every package. Each package covers a number of Google Business Profiles and one shared monthly pool of Grid Credits, links, audits, AI images and keyword searches.
Included in every package. Each new search takes one keyword search from the monthly pool: 50 a month on Solo, 150 on Growth, 300 on Agency and 600 on Scale. Repeating a search from the last 30 days takes nothing.
A new account starts with 250 free Grid Credits that never expire. Every package has a 7-day money-back promise. See the full pricing page.
Questions, answered
Try Keyword Explorer on your own profile
Create a free account, connect a Google Business Profile, and pick a package when you are ready. Every package includes every feature.